Tuesday, August 7, 2007

McDonald's: Hooking Our Kids Like Crack

Researchers at Stanford University found that children as young as 3 years old responded to McDonald's golden arches and packaging, saying that they preferred the taste of food coming out of McDonald's bags to the taste of the same food items emerging from plain paper bags.

So parents, if you can't get the kids to eat, put the food in a Micky Dee's bag:

"Look honey, we have Micky Meatloaf tonight!"


Seriously, to read more on this scary marketing phenomenon read the TIME MAGAZINE article.