Sunday, August 19, 2007

ARE BLACK KIDS INTO DISNEY'S HIGH SCHOOL MUSICAL 2?


I don't know about you, but at my house -- Disney’s High School Musical 2 has been on ALL WEEKEND!

Sitting there mesmerized on Friday night, the much anticipated sequel had four boys and two girls, ages 5 - 15, in a trance. It was actually a little scary seeing these Black kids so fixated.

We actually rushed home to make sure my two sons, my niece, and my buddy's three could catch every minute of it.

Looks like we weren't the only ones wishing we had some Disney stock right about now. According to the Nielsen ratings, the premiere of HSM 2 broke all kinds of records on cable television.

17.2 million people tuned in to watch Zac Efron and company. That’s almost 70% more than tuned in for the series finale of The Sopranos earlier this year.

High School Musical 2’s TV debut was:

- The most-watched basic cable television program of all time.
- The most-watched basic cable movie of all time.
- The highest-rated television program ever for children age 6 to 11.
- The most-viewed Friday television telecast, cable or broadcast, in the past five years.

So you know there will be more sequels, spin-offs, series, concerts, and ridiculous merchandising. That mouse is roaring baby, and we ain't mad at 'cha Disney!