It's Not TV, Its Digital!In the latest sign of television’s decline as the primary media device, Stereohyped is reporting that 19% of respondents said they spend six hours or more each day on personal Internet usage.
That compares with 8% who said so about the TV. One to four hours of TV usage was reported by 66%, compared with 60% for the Web.
“The Internet is becoming consumers’ primary entertainment source,” said Saul Berman, IBN Media & Entertainment Strategy and Change practice leader. “The TV is increasingly taking a back seat to the cell phone and the personal computer among consumers age 18-34.”
Looks like we're not the only ones swapping Internet for television. What is disturbing, however, is that one in four U.S. adults didn’t read a single book last year. I better grab that Harry Potter book from my fourth grader!
That compares with 8% who said so about the TV. One to four hours of TV usage was reported by 66%, compared with 60% for the Web.
“The Internet is becoming consumers’ primary entertainment source,” said Saul Berman, IBN Media & Entertainment Strategy and Change practice leader. “The TV is increasingly taking a back seat to the cell phone and the personal computer among consumers age 18-34.”
Looks like we're not the only ones swapping Internet for television. What is disturbing, however, is that one in four U.S. adults didn’t read a single book last year. I better grab that Harry Potter book from my fourth grader!