A search engine launched in April aims to deliver a better experience for black audiences. While not the first black search engine or portal (others include blackwebportal.com, blackfind.com and blackseek.comm) RushmoreDrive.com is said to be the best financed under parent company IAC(InterActive Corp.).
But Black Web Enterprises president Johnny Taylor is quick to point out that RushmoreDrive.com — named after the street on which its Charlotte offices are located — goes beyond search. Each query also returns news, images, video and blogs.
Former Fox and Paramount Chairman Barry Diller embraced the idea of expanding online services for affinity groups, says Taylor, and a black-focused site was considered the first move. Black Web's analysis found that an estimated 24 million black Americans are already online, and black household adoption of high-speed service is rising 13% to 14% a year.
Story comes courtesy of USA Today.