Is it getting hot in here or is it just Beyoncé’s ‘Heat’? The diva’s first fragrance, launched last month exclusively at Macy’s, has been setting sparks off the shelves.
A mix of magnolia, neroli and blush peach scents, Heat is currently the number one brand at Macy’s, having already sold around $3 million in its first month out — 72,000 bottles alone in a single hour during an in-person N.Y.C. appearance. The fragrance retails for $39-$59.
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