Sunday, March 21, 2010

What's That Smell? That's Just Beyonce Making Money

Is it getting hot in here or is it just Beyoncé’s ‘Heat’? The diva’s first fragrance, launched last month exclusively at Macy’s, has been setting sparks off the shelves.

A mix of magnolia, neroli and blush peach scents, Heat is currently the number one brand at Macy’s, having already sold around $3 million in its first month out — 72,000 bottles alone in a single hour during an in-person N.Y.C. appearance. The fragrance retails for $39-$59.

Source