"We The People with Gloria Allred" Builds On "America's Court's" Success, Launches Fall 2011 on NBC Stations

Entertainment Studios, Inc., (ES) has cut a major deal with NBC Owned Television Stations for its 28th and newest HD television court program: "We The People with Gloria Allred." The NBC owned stations include: New York's WNBC, Los Angeles' KNBC, Chicago's WMAQ, Dallas's KXAS, San Francisco's KNTV, San Diego's KNSD, and Hartford's WVIT.

"With the increasing success of our show "America's Court with Judge Ross" we are extremely proud to have Gloria Allred join our family and further demonstrate Entertainment Studios' unwavering commitment to be the number one provider of quality television content," said Byron Allen, Founder, Chairman and CEO of Entertainment Studios.

"Quite often a Gloria Allred case is the lead story on the news across the nation. Gloria Allred is the perfect judge to be on a television court show which can serve as the ultimate news lead-in," said Allen. "In addition to being a lawyer, she is a great communicator with a heart. Viewers are drawn to her because they know she will be fearless, informative, and entertaining."

(Byron Allen on set with America's Court Judge Kevin Ross)

A former stand-up comedian who opened for acts including the legendary entertainer Sammy Davis Jr., Byron Allen, 50, has transformed a business started by he and his mother, Carolyn Folks, into an entertainment powerhouse. Founded in 1993, Entertainment Studios produces, distributes, and sells advertising for all its programs, making it the largest independent producer and distributor of first-run syndicated programming for broadcast television stations.

With offices in New York, Chicago, and Raleigh, the Los Angeles based company is also owner of seven 24-hour HD television networks. The latest of which is LEGACY.TV, a network that will be exclusively devoted to celebrating African American excellence.

Entertainment Studios entrance into the competitive daytime syndication arena began in 2010 with "America's Court with Judge Ross," featuring former Los Angeles Superior Court Judge Kevin Ross. Ross also serves as a producer on the daily strip, entering its second season in additional U.S. and global markets beginning Monday, September 19, 2011.

In several cities, "We The People" will debut alongside "America's Court" as a solid viewing block of court, joining such mainstays as Judge Judy, Judge Joe Brown and The People's Court.

America's Court With Judge Ross Wants The Web To Follow Them To Daytime Television This Fall!

Here Comes The Judge!

In today's media landscape, launching a new syndicated television program requires more than just radio and tv ads, billboards, and print. The Internet and social media is absolutely critical to ensure audiences gravitate towards shows they want to see regularly.

Entertainment Studios, the company bringing "America's Court with Judge Ross" to daytime, is assuming a leadership role in this regard, particularly as it relates to communities of color.



With blacks making up 25% of the active participants on Twitter, and the increased presence of Latinos in the online space, Entertainment Studios will be launching a traditional and digital strategy that speaks not only to the general marker, but also those tech-savvy minorities who function almost exclusively on their computers and cell phones.

"Every tool available will be utilized to promote America's Court, from a robust web site, Facebook, blogs, Internet radio and RSS feeds, to e-blasts and mobile applications," says former California Superior Court Judge Kevin Ross, who will serve as host and one of the producers for the daily one hour strip. "We can no longer make comparisons about old versus new media. Today, it's about finding synergy and seeing the landscape with a 360 degree lens."

America's Court debuts in the Fall, joining other legal favorites such as Judge Judy and The People's Court. Will you be watching?