Friday, November 6, 2009

Why Does Rush Limbaugh Get To Have All The Fun On Syndicated Radio?


Star Search

by Mark Lassiter

On his nationally syndicated Premiere Radio Networks' show, Rush Limbaugh recently called President Obama "this little boy, this little man-child president..."

How many days before Limbaugh calls for armed revolt against The White House via Fox and Friends over coffee and donuts?

The Tea Party Express 2 is a Great American event for Fox News to promote and rally behind. How are protesters empowered and financially supported by a new program claiming to be "Fair And Balanced"? Fox News sponsors the echo chamber for a tea party coming to a city near you, complete with President Obama being demonized, shot at, lynched or dehumanized. If there is a Presidential do-over before 2010 will Fox News cite treason for its high ratings?

When I listen to the single point of view that is broadcast to over 600 stations via national media behemoth like Clear Channel on a daily basis, I am reminded of the words of my former neighbor, also African American, who said with force, "we have so much talent."

Certainly, money is not a problem as Limbaugh's deal with Clear Channel Communications is the second-largest ever for a radio personality, ranking behind Howard Sterns's five year agreement with Sirius Satellite Radio in 2004 for more than 500 million dollars. According to The Los Angeles Times, Limbaugh's salary is more than the combined annual salaries of the four best paid anchors on network television.

Unfortunately, syndication has more to do with the large advertisers than it does the unique interests of the local markets. Syndicated shows have stunted the development of new local talent as they force many local businesses from marketing to local consumers as the stations can base their ad rates on 'national' levels and carry ads purchased by the syndicated show and not the local audience they are supposed to represent.

There isn't a single nationally syndicated progressive Black voice on Clear Channel (or anywhere) who has the same unchecked creative license as Rush Limbaugh. It is time for that to change along with the colors of leaves in the Fall. Business models and old systems are being reshaped by the minute. Media, both traditional and new, will experience its own epiphany when people understand how "we have so much talent" translates into becoming cultural pioneers.

There is no need for a massive cattle call along the lines of American Idol. The only issue is conforming to the clearly defined Limbaugh criteria.

The Job Description is as follows: must be angry, fearless and divisive. Must make audience uncomfortable. Host will have free reign to craft vocabulary, leverage language or bend facts in the name of truth, justice and the American Way. Forget the intellectuals. I nominate Wanda Sykes, Charles Barkley, Chris Rock, Screamin Jay Hawkins (RIP), a fired-up Cedric The Entertainer, or Chuck D of Public Enemy.

Top Ten Candidates for The Next Great Media Host

10. Wyatt Cenac - cool, simultaneously brilliant and unassuming. Emmy Award winner. His sleepy eyes mask a surgical strike at all things stereotypical. Feature 'reporter' on The Daily Show with Jon Stewart. In October 2009, he worked with rapper Slim Tug on the music video "Still a Boss" as a parody of how the recession is affecting the rap community..

9. Dave Chapelle - outrageous and raw. Reminds me of Sly Stone back in the day. The question was not whether Sly would be late to his concert, but whether he would show up at all. Chapelle walked away from 50 million dollars to keep his show on Comedy Central.

8. Cris Carter - analyst on ESPN Monday Night Countdown, Sunday NFL Countdown and HBOs Inside the NFL. Passionate and willing to fight for the things he believes in. He said if he were in charge of the Dallas Cowboys he would put a bullet in Terrell Owens which caused an uproar that caused him to apologize for his comments. "C'mon man!"

7. Wanda Sykes - Emmy Award winner named one of the 25 funniest people by ntertainmentFox has her signed for a new show as reparations for Fox News Channel. I hope she does well. I miss the HBO Chris Rock Show with Grandmaster Flash as musical director.

6. Carlton Douglas Ridenhour / Chuck D - rapper, author, publisher, lecturer and producer. Politically active. Testified before Congress in support of peer-to-peer MP3 sharing. Believe the hype.

5. Chris Rock - from Saturday Night Live's Nat X to his current standup routine, Rock is more Baptist preacher than comedian as he exposes hypocrisy with a compact New York City switchblade.

4. Larry Wilmore - "Senior Black Correspondant" with The Daily Show is a good enough title to merit a promotion to the national stage. A veteran of 30 years, he has written for The Office, Fresh Prince Of Bel-Air, In Living Color and The Bernie Mac Show. His latest book, "I'd Rather We Got Casinos" sums it up.

3. Paul Mooney - "BET is owned by White people. They rewrite history. They are big liars. They don't like the messages I send. They get intimidated and get frightened." Wrote for Richard Pryor. What more needs to be said?

2. Mike Wilbon - co-host of ESPN's hit show Pardon The Interruption. His commentary on sports and society have been a staple in Washington DC for decades.

1. Charles Barkley - has crossed over to the promised land where he can say anything he wants and get away with it. The studio show for NBA on TNT is a work of art. His aspiration for public office in Alabama is a plus. Introduced to him at Jocks N Jills sports bar in Atlanta and found him to be gracious and almost as funny as he is on the set.

We have so much talent. You make the call.