Sunday, July 5, 2009

Rev. Al Sharpton Takes Media To Task About Michael Jackson, Ends Up Saving A Soul!

(Terrence, right, with CA Assemblyman Mike Davis)

FIRST AME CHURCH CELEBRATES CHANGE, ONE MAN IN THE MIRROR AT A TIME

Driving up from San Diego, Terrence was a tall, lean, young black man with God on his mind. He couldn't have a picked a better morning. It was a beautiful communion Sunday at First African Methodist Episcopal Church in Los Angeles, California.

As the city awakened after joining with the rest of the country celebrating barbeque, family, freedom and fireworks - all the typical things associated with the 4th of July - now was the time for a different type of commemoration.

This day was particularly special to Terrence and others as they began the official mourning, and for throngs of fans a deeper level of grieving, over the still incalculable loss of music icon Michael Jackson.


Before the 10:00 AM service, it was agreed that the controversial political and civil rights social activist Reverend Al Sharpton would say a few words on Michael Jackson’s behalf. Sharpton met with First AME Pastor John Hunter, First Lady Denise Hunter, and a host of recognized community leaders in the criminal justice, legal, political, and ecumenical arenas.

While this was unfolding, a cacophony of mainstream media outlets descended south of Interstate 10 tasked with ferreting out any additional information about the legendary talent who, even in death, has seen renewed appreciation for his extraordinary talent.

Since word spread of Jackson’s death, radio airplay for songs including “Don’t Stop ‘Til You Get Enough,” Pretty Young Thing” and “Remember The Time” has increased by a staggering 1,735%.

Sales of his solo albums “Thriller” and “Off The Wall” are up an unprecedented 4,000-percent, from 10,000 copies sold the week before his death to 422,000 sold for the week that ended June 28, according to Nielsen SoundScan.

And he has caused over 1 million people across the globe to salivate over the improbable chance that they, straight from the pages of Willie Wonka and The Chocolate Factory, will be so lucky as to witness a special memorial tribute at the fortress-like Staples Center, a mere four miles away from the sanctuary that just the week prior LA Mayor Antonio Villaraigosa chose to be sworn into his second term in office.

The purpose of Al Sharpton’s visit to the oldest black church in the Southland was to announce the commencement of a “Love Vigil” Tuesday July 7.

This would not only take place at Staples, the adjacent Nokia Theatre and First AME, but the goal was that it would spread to countless venues around the world.

In addition, efforts had already begun to have a national day of honor along with a postage stamp to recognize the King of Pop’s significant contributions to the arts.

Not that Terrence was necessary consumed by these things taking place. Wearing a simple t-shirt, black jeans and black tennis shoes, he listened as Pastor Walt “Baby” Love schooled those in attendance about Michael Jackson’s classic “Man in The Mirror” song, played during a three minute video tribute that paid homage to the award winning entertainer’s incredible journey.

Pastor Love revealed how the acclaimed gospel family “The Winans” had actually sung back-up on the track, and that noted gospel singer Pastor Andre Crouch had arranged the song that continues to give special meaning to so many.

But then the conversation at the pulpit quickly turned to more somber news, including the murder of famed former NFL Quarterback Steve McNair, along with the heart-wrenching details of a congregation member who lost four family relatives in a fatal car accident.

Before audience members could completely absorb these tragedies, uplifting news came in the form of the FAME Assistance Program gearing up to host an inaugural, full-day school initiative over the summer for 100 kids in response to the Los Angeles Unified School District’s canceling of a majority of course studies due to massive cuts in education that continue to wreak havoc on California.

Palpable among Angelenos, the frustration over the state’s continued loss of millions of dollars while lawmakers in Sacramento try to resolve a bleak situation did not deter Terrence and others who sat in their pews and received the message being delivered by Al Sharpton.

In fact many shouted Amen as the Harlem-based pastor, never at a loss for words, thanked God for another day before describing how he first met Michael Jackson when he was only thirteen in 1969. He answered critics by detailing the numerous times he had stood by the Jackson Family before chastising the despicable way the media who, according to Sharpton, was attempting to destroy, degrade, denigrate and undermine a man who has broke every record in the history books. Or as he further noted, a genius that had to “deal with a freakish situation” in life.

By not showing the proper deference and respect for a struggling African American working family from Gary, Indiana who saw their dreams materialize, who proved to be a powerful symbol in the face of racism and discrimination, who have given so much to the world, Sharpton warned that this double standard playing out, through comparisons to the passing of Frank Sinatra and Elvis Presley, had clear racial undertones.

Undeterred, he preached about how these global vigils would deal with the message, while the media would be reduced to dealing with the mess.

But it was Reverend Sharpton’s statements about praising God through trials, tribulations and suffering, no matter what a person is going through, that clearly resonated with the congregation and elicited the longest standing ovations among the many.

After the church erupted in a crescendo of praise and Sharpton turned to take his seat on the pulpit, Pastor John made a call to anyone in the sanctuary who was ready to surrender their life to a Higher Power.

From nowhere, Terrence emerged. The toothy young man from San Diego rose from where he had been stationed, made his way to the altar, and accepted God in his life.

Of course for many, this was all overshadowed by the press conference that immediately followed. Here is where a long row of cameras rolled, shutters flickered, and questions were lobbed with ferocity about the details surrounding the actual funeral for Michael Jackson, the current status of his three small children, and musings over whether if more diversity was seen in the mainstream media, would that cause the tone to be less jarring and astringent.

Those questions would linger. But for one person who decided to follow Michael Jackson’s call to take a look at them self, it was a service like no other.

I’m starting with the man in the mirror
I’m asking him to change his ways.
And no message would have been any clearer
If you want to make the world a better place,
Take a look at yourself and make that… CHANGE!

July 5, 2009

By Kevin Ross, President & CEO 3BAAS Media Group