Sunday, November 30, 2008

Ross and McLaughlin’s New Web-Based Syndicated Talker "Game On!" Takes Center Court on Blogtalkradio

One week after their eponymous radio show bested 1000’s of other Blogtalkradio (BTR) programs and claimed the number one spot, online teammates Kevin Ross and David McLaughlin are now preparing to launch their new Internet syndicated show Game On!

Debuting Tuesday December 2 at 8:00pm EST, “Game” is for fans hungry for smart, edgy talk. A spirited West Coast-East Coast, conservative-liberal, black-white take on the week’s most provocative political issues, Ross and McLaughlin will also feature “Satirical Soapbox” commentary from Boston Herald blogger John Breneman and RaidRadioNow.com’s Shomari McKenzie, as well as newsmakers from inside and out the Beltway.

When Blogtalkradio paired the winners of Fox News Radio’s Battle of the Blog Talkers together for their first outing “Exit Poll 08”, they knew they had something special. “Kevin Ross and David McLaughlin delivered six hours of talk that proved to be very successful with an online community wanting to discuss Obama’s historic win and the future of the Republican Party,” said Philip Recchia, director of programming for Blogtalkradio. “With their dynamic personalities, this show will be anything but politics as usual.”

Ross, an African American Republican straight out of Hollywood central casting, is a former judge turned small business entrepreneur and GOP party strategist. McLaughlin, a white Southern Baptist who teaches and coaches youth football on the weekends, is also a rabid Democratic loyalist and the newly selected director of Heading Left, one of two political channels currently featured on BTR.

With Congress set to debate the merits of the Fairness Doctrine in 2009, Blogtalkradio’s technology and marketing of its hosts demonstrate how conservative leaning talk radio can remain censor-free, while still being inclusive to diverse opinions and perspectives.

"Given what’s currently going on with the economy, traditional media is now open to innovative cross promotions with emerging media," said Ross, who hosted a weekend talk show on 790 KABC in Los Angeles. “Our 60 minute program will have all the features of regular shows, plus we’ll be able to engage folks in our interactive chat room and have it immediately available on demand.”

Currently the most popular hosts on BTR, a number of radio outlets have expressed interest in carry Ross and McLaughlin on their station’s websites to deliver increased value to not only their audience, but also those advertisers looking to obtain maximum exposure. 3BAAS Media Group expects to begin securing stations in the 1st Quarter of 2009.

“Internet talk is the new frontier, allowing the Clear Channels, Citadels and Premiere Radios of the world who dominate the syndicated market to have an additional tool in their arsenal," said McLaughlin. “I’m excited to co-host what will definitely be a full court press on the political issues of the day.”

About Blogtalkradio

Launched in 2006, BlogTalkRadio is a free, web-based talk radio platform allowing any user with a phone and a computer to host as well as produce a live, interactive show -- no downloads or extra equipment are needed. The world’s largest online radio network, each show can accommodate unlimited live listeners and chat room visitors. Upon completion of the program, it is automatically archived as a podcast. Since the company’s launch, thousands of men and women from divergent backgrounds and languages have broadcast more than 100,000 shows. Notable guests include President-Elect Barack Obama, Senator John McCain, actor Brad Pitt, film director Brian DePalma, former heavyweight champion Evander Holyfield, artist Yoko Ono and Academy Award winning actress and singer Jennifer Hudson, among others.