Kicking off the show Sunday night with her new single, "Gimme More," Spears looked bleary and unprepared, much like her recent tabloid exploits on the streets of Los Angeles. She walked through her dance moves with little enthusiasm. She appeared to have forgotten the art of lip-synching.
The VMAs had better luck with their own reinvention on Sunday. After suffering poor reviews and a decline in ratings over the last few years, MTV moved the show to Las Vegas' Palms Casino, shortened the show from three hours to two, and changed the show's setup to focus more on performances than awards. Justin Timberlake and Timbaland, Kanye West, Fall Out Boy and the Foo Fighters each hosted separate suite parties, where much of the show's performances were held.
Translation - there are no color barriers when it comes to acting Ghetto. Want another example? How about the latest "White Girls Gone Wild" baby-mama-drama playing out between actress Bridget Moynahan, supermodel Giselle Bundchen, and New England Patriot quaterbackr Tom Brady.
The ex-boy band N'Sync member was the night's big winner, with four trophies. After accepting the award for Male Artist of the Year, he jabbed at MTV again: "We don't want to see the Simpsons on reality television" - apparently he's not a fan of either Jessica or Ashlee's MTV shows.
Alicia Keys had the evening's most rousing performance, debuting her new song "No One" and then an inspired, choir-backed cover of George Michael's "Freedom."
Though the suites appeared to be chaotic parties, the MTV-cast revelers were carefully organized and strategically placed for the cameras. In another suite, the MC encouraged everyone to drink and keep the energy up.
Video of the Year: Rihanna, "Umbrella," featuring Jay-Z / Monster Single of the Year: Rihanna, "Umbrella"
Not to be outdone, T-Pain and West danced high atop Las Vegas in one of the Palms' balcony suites as they celebrated "The Good Life." And Lil Wayne, doing double duty in the Fall Out Boy suite after opening the pre-show with Nicole Scherzinger, was particularly animated.
But the TV audience never got full views of those shows, though MTV promised viewers more via its Web site and other "remixed" versions of the show. That might have been the purpose: to whet appetites for repeat viewings by promising glimpses of what they missed during the traditional broadcast. And unlike in recent years, there was plenty reason to come back for more.
WAIT... WE'VE GOT MORE PHOTOS!
AP Entertainment Writer Sandy Cohen contributed to this report.