Here Comes The Judge! In today's media landscape, launching a new syndicated television program requires more than just radio and tv ads, billboards, and print. The Internet and social media is absolutely critical to ensure audiences gravitate towards shows they want to see regularly.
Entertainment Studios, the company bringing "America's Court with Judge Ross" to daytime, is assuming a leadership role in this regard, particularly as it relates to communities of color.
With blacks making up 25% of the active participants on Twitter, and the increased presence of Latinos in the online space, Entertainment Studios will be launching a traditional and digital strategy that speaks not only to the general marker, but also those tech-savvy minorities who function almost exclusively on their computers and cell phones.
"Every tool available will be utilized to promote America's Court, from a robust web site, Facebook, blogs, Internet radio and RSS feeds, to e-blasts and mobile applications," says former California Superior Court Judge Kevin Ross, who will serve as host and one of the producers for the daily one hour strip. "We can no longer make comparisons about old versus new media. Today, it's about finding synergy and seeing the landscape with a 360 degree lens."America's Court debuts in the Fall, joining other legal favorites such as Judge Judy and The People's Court. Will you be watching?