WITH NO BLACK FOLKS IN SITE, HERE'S THIS WEEK'S BOX OFFICE NUMBERS

Okay, What's Wrong With This Quote:

Overall, Knocked Up came in 2nd place with $9.9 million Friday, $11.4 mil Saturday and a projected $7.7 mil Sunday from 2,871 theaters.

That not only covered the $30M cost of the pic, but fulfilled the studio's most optimistic expectations because execs didn't expect the raunchy laughter to play as well in the heartland as it did in urban centers and college towns.

It indexed high with both White and Latino audiences, and nearly half of its moviegoers went with their spouse. The audience also was evenly divided between older than age 30 and younger than 30.

African-Americans are increasingly being taken out of the equation when the mainstream media talks about poll numbers and percentages based on societal trends. The one exception is when it comes to the 2008 Presidential Election, no doubt because of Illinois Senator Barack Obama presence.

But we digress, let's get back to the business of Hollywood. Here are the projected numbers:

1. Pirates 3 $12.9M Fri, $18.1M Sat, and est $12.2M Sun. (cume $216.5M)
2. Knocked Up $9.9M Fri, $11.4M Sat, and est $7.7M Sun. ($29.2M)
3. Shrek the Third 3 $7.3M Fri, $11.3M Sat, and est $7.6M Sun. ($254.6M)
4. Mr. Brooks $3M Fri, $3.9M Sat, and est $2.6M Sun. ($9.6M)
5. Spider-Man 3 $2M Fri, $3.2M Sat, and est $2.2M Sun. ($318.2M)
6. Waitress $550K Fri, $865K Sat, and est $585K Sun. ($9.4M)
7. Gracie $425K Fri, $540K Sat, and est $435K Sun. ($1.4M)
8. Bug $385K Fri, $515K Sat, and est $350K Sun. ($6.1M)
9. 28 Weeks Later $350K Fri, $475K Sat, and est $375K Sun. ($26.5M)
10. Disturbia $356K Fri, $467K Sat, and est $265K Sun. ($76.7M)

Source